Lawrence is a 32yr old Anglo Italian, born and raised in the UK. He studied Graphic Design at Bristol University where he specialised in Film & Animation.

After which, he moved to Italy and worked as a runner then cameraman for 'Behind the Scenes', on numerous TV commercials. This led to work as an Avid Editor as well as DOP for theatre productions and documentaries. He also wrote, shot and edited his own shorts (winning several awards: Milano Short Film Festival, Palermo Sessanta Secondi-three times, Merano Film Festival-Editor's prize) and made a handful of low budget music promos.

In April 2001 he made his first ad in Eastern Europe and has since made commercials for international clients including: Orange, Ikea, Fila, Alldays, Persil, Swatch, Tuborg, Carlsberg, Walls, Knoor, Yakult, Danone, Toyota, Vanity Fair.

In 2003 he had a Shortlist at Cannes and won an Epica with Ikea 'Game'. In 2005 he was Shortlisted for the CFP-E Young Director’s award at Cannes. He was featured in Boards magazine as ‘one to watch’ and had several commercials selected for Shots magazine. He won Best Director at the Viral Awards in London and NY last year with Pot Noodle ‘Precious’ which was a self-financed test spot that he wrote, produced and directed.

Most recently he won Best Ad Award at Ad'Or (an Eastern European ad festival) with ANCP 'Hide and Seek' in May, and a Bronze Drum at the Golden Drum awards in September with Arctic ‘Movie’.