Virginia's RedPeg Marketing enlisted Fred Elisson Burgos to help flesh out a viral campaign for their client Merck pharmaceuticals and their male pattern hair loss medication, Propecia. Working off a strategic and creative platform developed by RegPeg, Burgos along with writer Greg Johnston created these 4 distinctive viral videos that would get sufferers of male pattern hair loss (or their acquaintances) to re-think the way they looked at that hair loss and to understand that there is help available.  At last count there were over 1.5 million hits to the site.